VJ Sarva originated in the forests of Orivesi and is the result of decades of shoemaking tradition and research. In 1981, Veikko, a shoemaker and orienteer, decided to make shoes that would suit the challenging terrain and provide the best possible grip. VJ Sarva is known for its exceptional grip, thanks to the special butyl rubber sole, which is softer and grippier than a regular rubber compound sole. The innovative Fitlock system "locks" the shoe to the foot while providing protection for the arch of the foot.

VJ Sarva shoes are designed to stand the test of time and tough conditions. The shoes are made with high-quality materials and the latest technology, such as closed-cell foam that provides a comfortable fit, even when the shoes are completely wet, without adding unnecessary weight. The non-stretch uppers keep the foot firmly in place even in difficult terrain. VJ Sarva's history is built on performance, durability and grip, which is why the world's best athletes and adventurers choose it for their challenges, whether it's trail running, orienteering or mountain running.