Feelmax – Finnish pioneers in barefoot footwear with a focus on natural movement and healthy feet. Feelmax was founded in 1993 in Finland, after the Pulkka family, while walking barefoot by Lake Maaninka, realized how important the natural movement of the foot is for the well-being of the whole body. The company started with toe socks and in 2006 developed its first barefoot footwear, with a revolutionary 1 mm thin Kevlar-reinforced sole – a major step towards simulating the true barefoot feeling.

Initially, the shoe trade was skeptical, as most sports shoes were based on cushioning and arch support. But Feelmax stuck to its philosophy: the body is already perfectly designed with its own natural shock absorption system, something that was later confirmed by studies and research around the world. Feelmax was at the forefront of the barefoot wave that took off after the best-selling book 'Born to Run' (2009), and has continued to develop its products ever since.

Today, Feelmax offers a wide range of barefoot shoes, toe socks and shoes for children. The company has several patents, has won innovation awards and continues to develop with the help of new investments and international expansion. Whether you are a child, adult or elite athlete – Feelmax offers shoes that let your feet move as nature intended.