NAW is a new Spanish shoe brand that manufactures sports shoes for children, with a focus on the natural development and sustainability of the foot. The company was founded by Silvia Echeverría, who, after her own experiences in architecture and the shoe industry, wanted to create shoes that promote the natural development of children's feet. The shoes are flat (Zero Drop), light, very flexible and have a wide toe box - all to mimic the feeling of walking barefoot, which is the most natural for children. Production takes place in Europe (mainly Portugal), and NAW invests heavily in research and collaboration with experts in biomechanics and podiatry.

The outsole is uniquely designed using 3D design, making recycling easier. NAW currently sells mostly through its webshop and has plans to expand to more European countries.