I'm Lina Björkskog, founder of Widetoes, and I’ve been passionate about movement, health, and nature for as long as I can remember. I started my fitness blog www.linabjorkskog.com back in 2011. As a physiotherapist, personal trainer, and nutrition consultant, it was only natural for the blog to focus on training and health.

I first started using barefoot shoes during my workouts to improve balance and feel more connected to the surface I was training on. In the summer, my feet were often black from spending all day outside barefoot. I’ve always loved shoes – but back then, barefoot shoes were so ugly I couldn’t imagine wearing them in everyday life.

When my husband Jonathan and I had our children – Arthur (b. 2017), Greta (b. 2019), and Morgan (b. 2022) – I quickly noticed how stiff and clumsy their first walking shoes were. That’s when I began researching better footwear for children. Luckily, I discovered a wide range of barefoot shoes that weren’t just great for kids, but for the whole family, year-round. They weren’t ugly anymore – they were stylish, functional, and high quality. Naturally, I wanted others to discover the beauty of barefoot shoes too. I started buying a few pairs to keep in stock… and the stock kept growing as I found more favorites.

These days, I go barefoot outdoors whenever I can – and if I’m wearing shoes, they’re always barefoot shoes.

I love being out in nature, especially trail running, which is my way to relax. I also enjoy bodyweight training, with favorites like handstands, box jumps, and sprints. And then there's windsurfing – my absolute favorite sport. The best thing I know is traveling with my family to discover new windsurf spots.

Some of my favorite barefoot shoes – and where I use them:

• Summer days: Be Lenka Elevate

• Long trail runs: Altra Superior

• Hiking: Be Lenka Trailwalker

• Strength training: Xero Forza Trainer

• City & errands: Barebarics Zing, Be Lenka Champ, Barebarics Revive

• Fast intervals on asphalt: Xero Shoes HFS

• Cold-weather trekking: Be Lenka Ranger

• With a dress: Vivo RA, Be Lenka Flair, or Groundies Sienna

• Rainy days: Red Bundgaard boots

• Beach days: Be Lenka Grace

• Mountain biking: Anatomic sneakers

• Cold and snowy weather: Be Lenka Winter

If you have any questions, don’t hesitate to reach out!
???? info@widetoes.com
???? +358 50 375 6337 (store & office)

You’ll be served by Lina, Erika, Hanna, Heidi, Fanny, Adina, Maria, Victoria, Erica, Sandra, Natalia, Tilda, and Marcel – a team that’s always happy to help you find your next favorite shoes!

Facebook page is here, instagram is @wide_toes and my personal account is @linabjorkskog.